What exactly is clean beauty?


Clean, green, organic, natural... What do all of these mean?! And what's best for me? It's hard to figure out what is best for you with so much information out there. I get it! When I was researching what products would be best my head was about to burst with all of these different opinions, so today I am going to try my best to educate you on each one and help you figure out what's best for you!

So to start let's talk about one thing - GREEN WASHING! The thing with claims like "organic" is that they are not regulated by the FDA. ( this means I could put it on anything even if it isn't organic ) And with it being such a big "hype word" a lot of companies do! This is called greenwashing. You buy a product labeled natural/organic/green and you get home and check the ingredients only to find out most of them are toxic. It is also important to remember that some of these words don't have definite meanings, so a lot is just opinions. So let's get the gist of what these words mean.

NATURAL - This can sound appealing to some people cause well - it's natural. But natural can be bad, and some man-made products can be good. These products are made out of all completely natural ingredients. These can still be dangerous because they don't contain preservatives. A while ago there were a lot of claims about how these are terrible for us, but there have been advances to make them safe. Preservatives are important, they keep away mold ( natural but dangerous ), And when your skincare is in a bottle, you can't even see the mold growth, and it's going right on your face.

GREEN - A term that refers to totally natural skincare. Some people say green-beauty products should be made by using sustainable and renewable resources. Green and natural products are very similar, which brings us back to the fact that preservative-free products can be very harmful.

ORGANIC - Organic beauty is the formulation of cosmetic products using organically farmed ingredients. These ingredients are grown without the use of Genetically Modified Organisms (GM), herbicides, synthetic fertilizers, and more. The real definition of organic is any chemical compound that contains carbon. These products could still contain harmful ingredients. Different organic labels can help you decipher just how organic a product is.

CLEAN - These are products are made without any ingredients that are known to be toxic. They can contain natural and man-made ingredients. A good list to look at when referencing clean labels is the " dirty dozen " these are known, common ingredients that are harmful to our bodies. This is where I like clean products best. They are mostly natural but also have the necessary man-made ingredients to keep our products safe ( like preservatives ). It also allows the use of some acids ( salicylic, glycolic, lactic, etc ) that will give you real results and aren't harmful to the body. I have made the choice to turn my website to all clean ingredients, while the label clean is not regulated I have taken the time to do hours of research on the products and their ingredients to make sure I'm putting out the best. I want you all to feel confident in your purchase when looking for new beauty products.


It is still important to do your research and form your own opinions on what is best for you.